/Puma

/2025/

Close-up view of black and white piano keys on an electronic keyboard or synthesizer

Client

Amazon Web Services

Timeline

2025

Date

Jun 1, 2025

To shift brand perception from a simple utility (fuel) to a lifestyle enabler, Puma Energy Zimbabwe requires an agile, high-output creative partner. Operating on a retained basis, byBLCK serves as Puma’s dedicated visual communications engine. From managing complex campaigns to capturing high-octane launches & events, we produce premium, rapid-turnaround digital assets that drive measurable brand affinity and mobile app adoption.

Our ongoing mandate with Puma focuses on integrating the brand directly into the lifestyle of the Zimbabwean consumer. This is executed through multiple high-traction pillars: The PRIS App Campaign: Mobilizing local creators to generate authentic, native social content ("Fuel Your Lifestyle") that drives app downloads and reward redemptions. Real Impact Series: Story-driven video features focusing on founders and real-world business impact.

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/Project Goals/

By acting as an extension of Puma's internal marketing team, byBLCK has significantly streamlined their digital output.

As Puma's retained agency partner, our operational goals are highly focused: Drive App Adoption: Create frictionless, engaging social media funnels that convert viewers into active Puma PRIS app users. Manage Creative Pipelines: Centralize the briefing, production, and quality of the content marketing campaigns. Agile Deployment: Delivery of fully color-graded, short-form reels and event recaps ion demand.