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Local time:
October 18, 08:26 PM
October 18, 08:26 PM
/Toose
/2025/
Client
SAFE Programme
Timeline
2 weeks
Date
Dec 1, 2022
From a mission statement to a meaningful movement: we created the entire "Toose" brand, including its name and visual identity, for a real world impactful NGO combating abuse and female exploitation...
Euphoria is a modern lifestyle brand that needed a bold and immersive digital presence to match its identity.
Euphoria is a modern lifestyle brand that needed a bold and immersive digital presence to match its identity.
/Project Goals/
This project is a powerful example of our "zero-to-live" Brand Sprint capability.
This project is a powerful example of our "zero-to-live" Brand Sprint capability.
The client, an NGO for the "Stopping Abuse and Female Exploitation (SAFE) Programme," approached BLCK with only a core mission statement and no brand name, visual ideas, or creative direction. BLCK was tasked with building the entire brand concept from scratch. Starting only with the mission to prevent gender-based violence through economic and social empowerment in Zimbabwe, BLCK developed the complete brand and visual identity.
The client, an NGO for the "Stopping Abuse and Female Exploitation (SAFE) Programme," approached BLCK with only a core mission statement and no brand name, visual ideas, or creative direction. BLCK was tasked with building the entire brand concept from scratch. Starting only with the mission to prevent gender-based violence through economic and social empowerment in Zimbabwe, BLCK developed the complete brand and visual identity.
/Results/
The core of this was the creation of the brand name "Toose"—derived from the Shona word (TOH-SEH) meaning "together."
The core of this was the creation of the brand name "Toose"—derived from the Shona word (TOH-SEH) meaning "together."
This single name perfectly encapsulated the program's collaborative model of fostering healthier, equitable relationships. From this strategic foundation, BLCK then designed the full visual identity—including the logo, color palette, and brand assets—giving a powerful, tangible, and human-centric identity to a vital social mission.
This single name perfectly encapsulated the program's collaborative model of fostering healthier, equitable relationships. From this strategic foundation, BLCK then designed the full visual identity—including the logo, color palette, and brand assets—giving a powerful, tangible, and human-centric identity to a vital social mission.
Branding
Strategy
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We’ve helped 95+ businesses
hit their targets—yours could be next.
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