byBLCK®
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October 18, 08:26 PM
October 18, 08:26 PM
/Red Couch Advisory
/2025/
Client
Red Couch Advisory
Timeline
4 weeks
Date
Jun 1, 2024
The challenge was to stand out in a traditional industry, embodying both expertise and a fresh, human-centric approach to financial guidance.
We worked closely with founder Sharon Bwanya to unearth the unique philosophy behind Red Couch Advisory – a name chosen to symbolize comfort, open dialogue, and a safe space for clients to discuss complex financial matters. This human-centered approach became the bedrock of the entire brand strategy.
We worked closely with founder Sharon Bwanya to unearth the unique philosophy behind Red Couch Advisory – a name chosen to symbolize comfort, open dialogue, and a safe space for clients to discuss complex financial matters. This human-centered approach became the bedrock of the entire brand strategy.
/Project Goals/
The aim was to project authority and reliability, yet with a modern edge that differentiates RCA from its more conventional competitors.
The aim was to project authority and reliability, yet with a modern edge that differentiates RCA from its more conventional competitors.
The visual elements were carefully chosen to evoke professionalism while subtly hinting at the approachable, client-first ethos embodied by the "Red Couch" concept.
The visual elements were carefully chosen to evoke professionalism while subtly hinting at the approachable, client-first ethos embodied by the "Red Couch" concept.
/Results/
The cohesive brand identity and professional website now serve as powerful assets, immediately communicating RCA's unique blend of corporate expertise and approachable client service.
The cohesive brand identity and professional website now serve as powerful assets, immediately communicating RCA's unique blend of corporate expertise and approachable client service.
This strong brand foundation allows RCA to forge stronger relationships and stand out in the competitive financial advisory sector, attracting clients who value both strategic insight and a trusted, human connection.
This strong brand foundation allows RCA to forge stronger relationships and stand out in the competitive financial advisory sector, attracting clients who value both strategic insight and a trusted, human connection.
Design
Marketing
Branding
/More projects.
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4.9 / 5
We’ve helped 95+ businesses
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4.9 / 5
We’ve helped 95+ businesses
hit their targets—yours could be next.
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byBLCK®
/Stay in the loop.
Smart updates for smart people.