byBLCK®
Local time:
/Discover Zimbabwe
/2025/
Client
ZTA
Timeline
4 weeks
Date
May 31, 2020
We conceptualized and visualized a comprehensive virtual tourism platform, presenting an open challenge to the Zimbabwe Tourism Authority to innovate and secure the nation's competitive edge in a rapidly evolving global travel market.
The challenge was clear: how could Zimbabwe remain competitive, attract a wider audience, and meet the demands of new generations of local and international tourists?
The challenge was clear: how could Zimbabwe remain competitive, attract a wider audience, and meet the demands of new generations of local and international tourists?
/Project Goals/
Our answer was to make a bold move and embrace virtual tourism technology, transforming a real-world problem into a feasible digital solution.
Our answer was to make a bold move and embrace virtual tourism technology, transforming a real-world problem into a feasible digital solution.
Our objective was to visually articulate a compelling case for integrating new technologies and interactive content, showcasing how virtual experiences could unlock significant revenue potential and establish Zimbabwe as a forward-thinking destination. We believed in the power of pixel-perfect design to translate a bold idea into a tangible, actionable blueprint.
Our objective was to visually articulate a compelling case for integrating new technologies and interactive content, showcasing how virtual experiences could unlock significant revenue potential and establish Zimbabwe as a forward-thinking destination. We believed in the power of pixel-perfect design to translate a bold idea into a tangible, actionable blueprint.
/Results/
Our comprehensive ideation involved extensive UI/UX design, creating detailed mockups and user flows for a virtual tourism platform. This included conceptualizing immersive digital tours of iconic Zimbabwean landscapes, cultural experiences, and wildlife safaris, all accessible from anywhere in the world. The design focused on user engagement, intuitive navigation, and a rich, interactive experience that would generate excitement and encourage future physical visits. It was a complete visualization of how virtual tourism could serve as both a marketing tool and a direct revenue stream.
Our comprehensive ideation involved extensive UI/UX design, creating detailed mockups and user flows for a virtual tourism platform. This included conceptualizing immersive digital tours of iconic Zimbabwean landscapes, cultural experiences, and wildlife safaris, all accessible from anywhere in the world. The design focused on user engagement, intuitive navigation, and a rich, interactive experience that would generate excitement and encourage future physical visits. It was a complete visualization of how virtual tourism could serve as both a marketing tool and a direct revenue stream.
Despite not receiving a direct response from the ZTA on any platforms, this project remains a testament to BLCK's commitment to identifying real-world challenges and ideating impactful, technologically advanced solutions. It was an exciting opportunity to apply our strategic design thinking to a national imperative, demonstrating the tangible value and immense potential revenue stakeholders could realize through embracing digital innovation in tourism. This project remains a passion for BLCK. We believe in the untapped potential of virtual tourism for Zimbabwe and continue to be open and very willing to work with the Zimbabwe Tourism Authority (ZTA) or any other relevant stakeholders to bring this vision, or any other innovative digital projects, to life. Let's collaborate and shape the future of Zimbabwean tourism, together.
Despite not receiving a direct response from the ZTA on any platforms, this project remains a testament to BLCK's commitment to identifying real-world challenges and ideating impactful, technologically advanced solutions. It was an exciting opportunity to apply our strategic design thinking to a national imperative, demonstrating the tangible value and immense potential revenue stakeholders could realize through embracing digital innovation in tourism. This project remains a passion for BLCK. We believe in the untapped potential of virtual tourism for Zimbabwe and continue to be open and very willing to work with the Zimbabwe Tourism Authority (ZTA) or any other relevant stakeholders to bring this vision, or any other innovative digital projects, to life. Let's collaborate and shape the future of Zimbabwean tourism, together.
Development
Design
Marketing
Branding
Strategy
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We’ve helped 95+ businesses
hit their targets—yours could be next.
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